I got a call one afternoon: “Can we land a hot air balloon at your venue?” A few sentences later, they added, “The balloon is also a bar.”

A handful of years ago, I managed an equestrian venue in San Diego that spanned 80 acres of wide-open space. The client who called me was Hendrick’s Gin. They’re known for dreaming up wild and whimsical ideas, and they were celebrating the launch of their new Hendrick’s Gin hot air balloon. You can still see this peculiar hot air balloon floating around San Diego today. The event was incredible (take a peek). And the Scottish gin even set the world record for the highest cocktail shaken mid-flight. This was my first taste of working in the spirits realm. I went on to design cocktails and plan events with both William Grant & Sons and Brown-Forman. Creating brilliant branded cocktails was my profession for many years. It’s the perfect detail to add to a corporate event—a way to put your brand in the guests’ hands, literally.

In the ever-evolving landscape of event marketing and corporate events, brands seek innovative ways to engage their audience and leave a lasting impression. If you’re reading this and thinking, this article isn’t for me. Let me assure you, it is. All events are branded. If it’s your wedding, birthday party, or happy hour after work, there’s a branded element to it. Not everything needs a logo. What do you want your guests to notice at the event? How do you want to make them feel?

Let’s start at the bar.

Slushees with a Twist

Nostalgic, delicious, and boozy! Slushies provide a true surprise and delight moment and something every guest will want to try. Who doesn’t love a blended drink?! Offer a selection of icy concoctions (with or without booze). Our favorites are the nods to the classics like a Chi-Chi. Best served from the slushee airstream and enjoyed immediately.

Branded Ice Cubes

Add a subtle yet stylish touch to your beverages with branded ice cubes featuring your company logo or monogram. These custom ice cubes not only keep drinks cold but also serve as a unique branding opportunity. Whether stamped with initials or intricately etched with designs, branded ice cubes add a touch of subtle sophistication.

Tequila/Mezcal Expert Experience

Delight guests with an immersive tequila and mezcal tasting led by a knowledgeable expert. From blanco to añejo, guide attendees through the nuances of each spirit, exploring flavor profiles, production methods, and regional variations. Pair tastings with expertly crafted cocktails or traditional mezcal rituals for an authentic and educational experience that showcases the rich heritage of agave spirits. Don’t forget the oranges, tajin and sal de gusano (worm salt).

Ice Luge

Say less. Have you ever been to a boring party with an ice luge? Never. Have it carved into intricate designs or custom shapes. Whether it's vodka, tequila, or even chilled espresso, the ice luge adds a wow factor that's sure to get the party started.

Branded Cocktail Toppers

Elevate your cocktails with a touch of elegance and sophistication by adding a custom sugar toppers. Whether it's a classic whiskey sour or a fruity concoction, the addition of a frothy egg white top creates a silky texture and visually stunning presentation. The sugar toppers can feature your company logo, a slogan, custom artwork or even a photo of Tupac. Yes, it’s been done. The world is yours!

Branded Fruit

Coconuts, citrus peels and even bananas can make a statement cocktail. Custom brand your citrus for garnish. Or crack a fresh coconut at your a tropical event. Bring in an expert to crack the coconuts in front of your guests. The fresh coconut is delicious on it’s own or you can add a little booze to shake things up.

Branded Glassware

Elevate the drinking experience by serving your custom cocktails in branded glassware. This not only adds a layer of sophistication but also provides a keepsake for guests to remember the event.

Boozy Desserts

We love an espresso martini, but a carajillo and churro pairing is next level. Have you ever tried watermelon sorbet with vermouth? Treat your guests to something sweet and boozy as a lasting touch.

Mocktails for All

Ensure all guests feel included and catered to with a lineup of sophisticated mocktails. The non-alcoholic beverages like agua frescas and juice-forward drinks are great options. But set the bar higher. Provide a line of mocktails featuring zero-proof spirits for a truly authentic experience. Elevate the experience by incorporating house-made syrups, fresh herbs, and artisanal sodas for a mocktail menu that rivals its boozy counterparts. Or bring in NA beers like Athletic Golden Ale or IPA. The NA wines and champagnes are also delicious.

Incorporating cocktail activations into your brand’s corporate events can significantly enhance attendee engagement and brand recall. By offering customized, interactive, and themed experiences, these activations create lasting impressions that resonate long after the event concludes.

Elevate Your Brand: The Power of Cocktail Activations